Privacy Policy

Last updated: October 30, 2025

This Privacy Policy describes how Brothers in Style ("the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit the site, use our services, or make purchases through www.brothersinstyle.com ("the Site") or otherwise communicate with us (collectively, "the Services"). For the purposes of this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

Changes to this Privacy Policy: We may update this Privacy Policy from time to time, including adjustments to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information: To provide the Services, we collect personal information about you from various sources over the past 12 months, as outlined below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect: The type of personal information we obtain about you depends on how you interact with our Site and use our Services. By "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You: Information you provide directly to us through our Services may include the following:

• Basic contact details, including your name, address, phone number, email.
• Phone number (including mobile numbers), which we may use to provide order updates or – if permitted and you have given consent – to send marketing and promotional messages via SMS.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information, including your username, password, security questions.
• Shop information, including items you view, add to your cart, or add to your wishlist.
• Customer support information, including information you choose to include in communications with us, for example when sending a message through the Services.

Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but this may prevent you from using or accessing those features.

Information We Collect via Cookies:
We also automatically collect certain information about your interaction with the Services ("Usage Data"). For this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties: Finally, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your requests, in accordance with our contract with you.
• When you visit our Site, open emails, click on links we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies. All information we obtain from third parties will be handled in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties, and we are not responsible for the policies or practices of third parties. For more information, see the section below, Third-Party Websites and Links.

How We Use Your Personal Information: Providing Products and Services. We use your personal information to provide you with the Services to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, and enabling you to post reviews. Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and ads on our Site and other websites. In addition to email and mail, we may also use your personal information to send marketing and promotional communications via SMS, provided you have given us permission to do so. You can opt out at any time by following the instructions in the SMS messages (for example, by replying “STOP”), or by contacting us using the details in this Privacy Policy. 

Security and Fraud Prevention. We use your personal information to detect, investigate, or take action against possible fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend not sharing your username, password, or other access details with others. If you believe your account has been compromised, please contact us immediately. Communication with You. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies en Google Consent Mode V2
Onze website maakt gebruik van cookies en vergelijkbare technologieën. Voor specifieke informatie over de cookies die we gebruiken in verband met onze webshop via Shopify, zie https://www.shopify.com/legal/cookies.

We have implemented Google Consent Mode (V2). This means that statistical and marketing cookies are only placed after you have given consent via our cookie banner. Without consent, Google tags are activated in a limited or anonymized form.

You can change or withdraw your consent at any time via the “Cookie Settings” link in the footer of our website. Consents are automatically logged through our system (Pandectes CMP) in accordance with Google’s EU User Consent Policy.

More information about how Google uses data can be found at https://business.safety.google/compliance/ 

A complete overview of the cookies used and their durations can be found in our Cookie Policy. 

Third parties processing personal data via cookies: 
Depending on your consent, we may share data with the following parties:

• Shopify Inc. – hosting / order processing

• Google Ireland Ltd. – Ads / Analytics / Tag Manager

• Meta Platforms Ireland Ltd. – Facebook / Instagram Ads

• TikTok Technology Ltd. – advertising

• Klaviyo Inc. – email / SMS marketing

• Hotjar Ltd. – UX analysis

• Vitals / WeTracked – Shopify apps for optimization and tracking

These parties process data according to their own privacy policies and, if necessary, use Standard Contractual Clauses (SCCs) or the EU-US Data Privacy Framework.

How We Share Personal Information In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as described in this Privacy Statement. Such circumstances may include:

• With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you directly request us, ask us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your permission.

• With our subsidiaries or otherwise within our corporate group, in our legitimate interest to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of use, and to protect or defend the Services, our rights, and the rights of our users or others.

• In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (marked with *) from users for the purposes described above in "How We Collect and Use Your Personal Information" and "How We Share Personal Information":

  • Category Categories of Recipients
  • Identification data such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information, and customer support information
  • Internet or other similar network activity, such as Usage Data
  • Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
  • Business and marketing partners

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

User-generated content The Services allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public section of the Services, that content will be public and accessible to everyone.

We do not control who has access to the information you choose to make available to others, and we cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available, or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide on public or semi-public locations, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation regarding use by us or by a third party. Our inclusion of such links does not itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request that this information be deleted.

From the Effective Date of this Privacy Statement, we have no actual knowledge that we "share" or "sell" personal information of persons under 16 years old (as these terms are defined in applicable law).

Legal bases (GDPR art. 6)
We process personal data based on:

• Consent – for analytical / marketing cookies, newsletters, and SMS marketing.

• Agreement – for order, payment, shipping, return.

• Legal obligation – for tax / administrative retention requirements.

• Legitimate interest – for security, fraud prevention, basic analytics, and service optimization (with appropriate safeguards and right to object).

Security and Retention of Your Information Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send to us may not be secure during transmission. We recommend not using unsecured channels to provide sensitive or confidential information to us.

Retention periods

We do not keep personal data longer than necessary:

• Order and invoice data: 7 years (legal obligation).

• Customer accounts: as long as active + 24 months after inactivity.

• Marketing consents (cookies, newsletter, SMS): until withdrawal (consent logs are retained).

• Analytics data (with consent): up to 24 months.

Your Rights and Choices Depending on where you live, you may have some or all of these rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request as permitted by law.

• Right of Access / Knowledge. You may have the right to request access to personal information we hold about you, including details about how we use and share your information.
• Right to Erasure. You may have the right to request that we delete personal information we hold about you.
• Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Restriction of Processing: You may have the right to ask us to stop processing or to limit the processing of personal information.
• Withdrawal of Consent: If we rely on consent for processing your personal information, you may have the right to withdraw that consent.
• Right to Object: You may have the right to object to our decision if we refuse to process your request. You can do this by responding directly to our rejection.
• Managing Communication Preferences: We may send you promotional emails, and you can unsubscribe from receiving them at any time by using the unsubscribe option provided in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or orders you have placed. You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. 
  

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an authorized agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within a reasonable timeframe as required by applicable law.

You can always change or withdraw your consent for analytical/marketing cookies via the “Cookie Settings” in the footer of our website.

Complaints If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us via the contact details below, or you can file your complaint with your local data protection supervisory authority.

International Users Please note that we may transfer, store, and process your personal information outside the country where you live, including the United States. Your personal information is also processed by employees and third-party service providers and partners in these countries.

If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been deemed adequate for data protection.

Contact If you have any questions about our privacy practices or this Privacy Policy, or if you want to exercise any of your rights, please contact us by email at info@brothersinstyle.com.